Established in 2000 by Javier Ortega, JOR is a Colombian brand that offers men's underwear and swimwear for men around the world. The brand offers the best Colombian designs and quality, giving each of the undergarments a Latino Spirit that identifies the brand.
JOR offers a huge assortment of briefs, boxer briefs, jockstraps, thongs, boxers, g-strings for men as well as Pants and Tank tops. Their line of men's swimwear is a treat to the eyes and provokes playfulness in men. The brand based in Medellin, Colombia, is meant for guys who are "lovers of colors".
The brand defines its line of intimate apparels as "Pop Underwear and Swimwear". The sole reason behind it is an eye-popping range of colors with modern and trendy prints. The designs by JOR features striking patterns and designs, while also offering simpler styles with solid and bold colors for earthy guys.
Whatever you choose, from the most basic, manly color to bright pinks and yellows, JOR provides the best underwear for you with the most comfortable Colombian raw material. The range of men's underwear with the brand is created with fabrics like microfibers, nylon, cotton, and spandex. JOR stresses on the perfect combination of comfort and style for their wearers. They focus on fitting, high-quality craftsmanship, best fabrics with phenomenal style to create these fashion underwear for men.
The brand believes that "a JOR man is the one who's able to be his own star, who likes to impose trend rather than follow it".