Found in 2009 and based in Australia, Sly Underwear designs embody the Gold Coast lifestyle. The entire collection represents the country's flamboyant and progressive youth culture in its designs. Sly Underwear draws its fun, quirky and edgy design inspirations from Australia's most beautiful beaches, the surf, and powerful youth culture in order to display the diverse culture.
It all started when Dan Murray (Founder) noticed the drastic difference between the range of monotonous products and high priced designer underwear. It was then; Murray started his first line of men's underwear with bold prints from the back of his van. Now, the company has flourished across different countries with more than 300 outlets across Australia and New Zealand.
The USP of the brand is its assortment of colors and popular street-infused styles. The young designers at the brand make the diverse street culture in forms of tattoos come alive in forms of prints on the men's underwear collection. The brand offers styles like briefs, boxer briefs, and long boxer briefs.
Fabrics incorporated are thoughtfully chosen to keep it comfortable and stylish underneath. The collection is made from a stretch cotton fabric that is highly durable and comfortable. The brand has created several unique design features to its line that includes a convenient, built-in pocket for storing small objects.
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