Based in (Soho) London, Aware Soho is a men's underwear brand loved by everyone. The brand is popular for the varied selection of classic designs.
Established in 2001, Aware Soho literally covers your ass. Aware was the first-ever men's underwear store in the UK and soon gained international recognition when it launched its first collection in 2004. The brand boasts about little things that make them different from the rest of the companies. The quality they offer is second is none, the waistbands are the softest in the market, finest fabrics stretch cotton is their plus point and lastly, the shapes crafted are tested over years by regular Aware Soho wearers.
With a huge assortment of numerous designs and colors to choose from, there's something for everyone. Fashion underwear from the brand is for the man who desires to brighten up his underwear collection.
Whether you're looking for bright colors or muted hues, traditional men's boxer briefs, or sexy strings it is all here, and each garment carries a fabulous level of quality that is hard to match. The brand offers various styles such as boxers, trunks, and briefs for men for every taste and like.
Designed to inject a sense of style and life back into the once-staid men's underwear market, Aware Soho takes the classic designs that are tried and tested and brings them back to the fore with an injection of fun and frivolity.
Shop the sexy underwear range at Skiviez and stock up your underwear drawer.