What is Black Friday?
Black Friday is the name of Friday that immediately follows American Thanksgiving, which is held on the fourth Thursday of November. It is also counted the unofficial marking for beginning of Christmas season in USA since the inception of Macy’s Thanksgiving Day Parade in 1924.
The term “Black Friday”, however, was not coined until the 1960s, where it was used by the Philadelphia Police to describe the day of "massive traffic jams and over-crowded sidewalks." These crowds often line up outside stores for hours before the doors actually open in order to be sure they are able to get the item they are searching for.
On Black Friday, holiday shopping kicks off. Various stores in countries like USA and America offer great deals and discounts on their products. They also often open extended hours in order to accommodate shoppers who are willing to be at the store to make sure they get the best deals. These stores often encourage shoppers to shop and purchase products that drive profit.
Black Friday is one of the busiest shopping days of the year and deals here are expected to be intensely sought after. It has moved on to the world of web as well. The following Monday, many online stores offer great deals to entice the customers that decided to stay home or missed getting the item they were looking for on Black Friday. The name for this day was coined “Cyber Monday” by the National Retail Federation's Shop.org division, and is known as the busiest online shopping day of the year.
Shopping on Black Friday- Is It Really Worth?
Black Friday counts for the biggest shopping day of the year and most of the holiday shoppers are often motivated by the sales that occur during the official holiday shopping season. They believe that they are purchasing products at bargained prices. However, it is unlikely that retailers will offer the lowest prices during a time that is prime shopping season, though shoppers will definitely find some bargains.
Black Friday begins the Christmas shopping season. Christmas shopping season is of enormous importance for U.S. retailers. Black Friday stores like Walmart, Sears, Target, Toys R Us opened early and promotional offers for the shopping season.
Last year, Amazon reported its busiest ever sales day on Black Friday with more than 3,000 deals being launched. As per the data, “last year Amazon sold more than 4 million items on Black Friday”.
According to reports from Channel Advisor, “Amazon recorded far higher sales on the Monday after Thanksgiving last year, which has come to be known as Cyber Monday.”
Black Friday 2014 set another record, as “95.5 million” people surveyed said they would shop on Black Friday itself. This is up from the “92 million in 2013”, “89 million in 2012” and “85 million in 2011”.
How to Prepare Yourself for Black Friday Shopping?
Black Friday is almost here, so are you ready to get into the right place and the right time? Here are some tips that will help you get the most bang for your buck-
Customer reviews are of great help when shopping online for a specific product, so make sure to read them.
Browse the deals-
Knowing which retailers are going to have what on sale and when before the big day will help you decide where and when you want to go, will help with budgeting, and will help you see who you have left to shop for. As you browse the deals, make a list with the product, who it’s for, the price, the location, and any special hours for the sale.
Shop around to see what the average retail price of an item is, before you leave, so you can go to the store that is offering the best deal. Check to see what usually comes with the item you are looking for, and what the store is offering.
So, prepare yourself for the Black Friday Sale so that you don’t miss out this opportunity.